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NoCode: a gamechanger

This week, I sat down with a founder of a startup that was raising funding and wanted to give my fund allocation. To give you some background, I work for a fund that participates in rounds between €50k and €250k at valuations between €0,5M and €2,5M (pre-seed and seed rounds). I agreed to have a meeting with him because I liked the problem he was working on and the industry size (enterprise software).

Big was my disappointment when he elaborated on the amount of funding he was looking for and -what’s more- the use of funds he had planned. He was looking for a €450k round just to complete his product. Apart from some interviews he had conducted with potential clients, no market research had been done. When challenged on his approach, he told me he felt insecure about going to market with a product that is not perfectly polished and free from glitches. This is completely the wrong mindset to start a business. With the tools out there, it’s so easy to test the market while keeping your burn rate at a minimum.

I actually know great companies that started out as a Whatsapp or Facebook group and worked from there. Was it perfect? Not by a long stretch. Were their customers happy? Happy with the solution but frustrated with the implementation. When the problem you’re solving is a pain point big enough, the pull factor from the market is often so big that an imperfect product doesn’t stop customers. Many startups even prove the market before having a complete product, by building a waiting list and charging customers to sign up. The opposite also holds true. When you’re building something nobody is waiting for, a super polished product won’t save you.

It has never been easier to build
NoCode solutions, where building a landing page or website is as easy as drag-and-dropping whatever it is you need, have completely leveled the playing field and have enabled everyone to start on online business. This has caused a shift in the investor community from looking for people that can build (app and web developers) to looking for people that know how to execute.



Common wisdom states that it takes 10,000 hours of practice to excel at something. This is factually incorrect. Do 10,000 hours of the same thing and you won’t improve a lot. It actually takes 10,000 iterations. With this in mind, it’s impossible to build a startup by relying on third parties for building your product. The time it takes to get customer feedback, communicate it clearly to a web development agency (that has no background information on your industry), wait for a price and time estimate, agree to the proposal and then wait for them to find the capacity to build it is simply too long. Even if you have the financial resources to outsource this development, you should still consider NoCode solutions.

Additionally, a NoCode solution signals to investors that you know how entrepreneurship works and handle your resources strategically. When a founder walks in and tells me he got 1000 customers to signup for his service and charged them already (proving willingness-to-pay), it blows my mind and makes me curious to see what that founder can achieve when he has substantial resources to build his product and launch a marketing offensive.

I could compile a complete list of services that can get you started, but the guys from Nocode.tech pretty much nailed it here.

I have seen founding teams pull off some pretty incredible stuff with the following tools:

Webflow for building complete apps
Stacker to build apps based on Google spreadsheets
Bubble for web applications
Voiceflow to build voice apps
Wix, Tilda, Squarespace to create websites

There are plenty of options to integrate payments and social media, find your first users, translate your website to test new markets, etc.

A bit of research can go a long way in creating your MVP in a matter of moments at almost no cost. Combine it with growth hacking tactics and you can go to investors with a lot of valuable data already.