Getting started with Growth Hacking can be quite overwhelming. One easy starting point is the AAARRR-framework, otherwise known as the Pirate Funnel. This important model is one of the fundamental skills in Growth Hacking. Let me explain.
The Pirate Funnel will show your startup what your focus should be. The letters AAARRR stand for:
Awareness – how many people do you reach?
Acquisition – how many of them visit your website?
Activation – how many of them subscribe/install the app/post a reaction?
Retention – how many of them revisit?
Revenue – how many of them become paying customers?
Referral – how many of them refer others?
Note: Not all business models require the same flow. It’s your call to change things up. Activation could also just be the wow-moment of the customer, and sometimes it’s better to switch retention and revenue. The Pirate Funnel was developed by Dave McClure, and the awareness was added by Growth Tribe in 2016.
How does this model help your startup?
Well, it’s pretty obvious. The Pirate Funnel is used by Growth Hackers to find the weak point of any company. This is where you need to focus. Customers will have to go trough all steps to be of any value to your company, and the Pirate Funnel will reveal the weak link.
Let’s say nobody registers for your app. Where did you go wrong? Maybe a ton of customers saw the ad, but nobody clicked on it. Maybe they all got to the site, but the interface wasn’t appealing. By filling in a Pirate Funnel Canvas, you will probably find a big drop in numbers in between steps.
Are you ready to do some Growth Hacking yourself? In my next post you can read how to get started with your Pirate Funnel, and I will also add a Pirate Funnel Canvas!